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Mega Food
To create and maintain an engaging online presence that reflects MegaFood's brand values and mission, educates consumers about their products, and drives sales through an optimized e-commerce platform.
Project Brief
MegaFood is a leading provider of high-quality dietary supplements, focusing on delivering natural and wholesome products that support overall health and wellness. The company is renowned for its commitment to using fresh, farm-sourced ingredients and its transparent manufacturing processes.
Technology Used
Shopify
ReactJS
Services
Strategy
Shopify Plus migration
UX & UI Design
Retained Services
THE SITUATION
MegaFood's eCommerce funnel wasn't flowing as smoothly as it should: customers were getting stuck and not adding subscriptions to cart from the product detail page (PDP). It was determined that this was due in large part to customers having trouble understanding the value of subscription pricing. To increase conversions, MegaFood needed to redesign the subscription customer experience, including clarifying pricing and benefits, and reworking the self-service subscription portal.
THE SOLUTION

Appixel migrated MegaFood's eCommerce site to Shopify Plus from Salesforce (SFCC), reorganized the information architecture and navigation, and developed and implemented a strategic plan to increase subscription conversions. MegaFood was so pleased with the results from this initial project that Appixel continues to work with them on an ongoing basis to optimize their eCommerce site and customer experience.  

Implementing a seamless subscription portal

Appixel leveraged Recharge to implement a customized subscription portal featuring MegaFood's branding and other visual elements from the eCommerce site. This created a seamless experience that aligned with MegaFood's subscription model and rewards program. 

THE RESULTS
MegaFood saw great results just two months after launching the new site with Appixel's subscription customer experience redesign.
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