Aboitiz
A flagship corporate platform for the Philippines' first Techglomerate — unifying a sprawling enterprise narrative into one fast, scalable, brand-defining web experience.
Visit Live Site
Overview
Aboitiz is the Philippines' first Techglomerate, with businesses spanning power, banking, infrastructure, food, and data. We helped articulate that transformation online — building a corporate platform that tells one unified story across a complex portfolio while giving teams the tools to keep it current.
- Client
- Aboitiz Group
- Timeline
- 16 Weeks
- Platform
- Next.js + Headless CMS (Vercel Edge)
- Services
- Enterprise Web PlatformDesign SystemHeadless CMSCloud & DevOps
The Challenge
Unify a diversified conglomerate's many business units into a single, coherent, enterprise-grade web platform.
A conglomerate's web presence has to serve many audiences at once — investors, partners, talent, and the public — across many business units, each with its own narrative. The existing experience was fragmented and slow to update, making it hard to project the agility and 'startup-within-an-enterprise' identity Aboitiz was driving toward.
Our Approach
How we built it.
Unified Narrative Architecture
We designed an information architecture that lets each business unit tell its story while laddering up to one coherent group brand.
Composable Content Platform
A headless CMS with GraphQL lets dozens of stakeholders publish independently, with shared design components keeping everything on-brand.
Performance at Scale
Built on Next.js and deployed to Vercel's edge, the platform stays fast globally no matter how content-heavy a page becomes.
Enterprise Governance
Roles, review workflows, and a strict design system give a large organization control without bottlenecks.
The Solution
What we shipped.
The result is an enterprise-grade platform that presents Aboitiz as one modern, agile group. A composable headless architecture lets business units publish at three times their previous pace, a shared component system enforces brand consistency, and edge delivery keeps performance high for a global audience.
Tech Stack
The Results
Outcomes that moved the business.
95+
Page Performance
3x
Content Velocity
Global
Markets Served
- 95+ performance scores sustained across a content-rich enterprise site
- 3x faster content publishing through a composable, self-serve CMS
- One consistent brand system spanning every business unit and audience
- A governed platform that scales with a diversified, global organization